SBT 2004-49

Caption
Promotional Shakespeare gift set containing two bottles of Cinzano vermouth, 1964
Date Made:
1964
Description
A 1964 Shakespeare Quatercentenary 'Vertues of Creda' boxed promotional gift set, in the form of a mock book, containing two bottles of Cinzano vermouth, one red and one white. The box lid, parodying a book cover, features a print of Shakespeare loosely derived from the Droeshout engraving. The inside of the lid features 'Two Gentlemen of Verona - as Shakespeare never intended' - a dialogue between the characters 'Bianco' and 'Rosso', derived from various drink-related quotations from the plays; made for the Simplex Electric Co. Ltd. of Blythebridge Staffordshire, presumably as promotional material for a trade conference at Eastbourne in 1964 (Creda is a brand of electrical appliance).
Inscription:
inscription : inside : printed : : B.E.P.C/Eastbourne/1964/With apologies to and remembrances of the great bard in his 400th anniversary year
Depth:
13 cm
Height:
20.6 cm
Width:
4.2 cm
Material:
paper , card , glass , vermouth
Associated Person:
Shakespeare, William
Current Location:
Shakespeare Centre